Effective time and task management is not a new challenge. Dwight D. Eisenhower, former President of the United States, created a simple yet powerful matrix to help distinguish what is urgent from what is important.
Later, the concept was popularized by Stephen Covey in the modern management world, notably in his book The 7 Habits of Highly Effective People.
Today, this tool remains fundamental — especially in demanding areas like accounting, where tight deadlines and multiple obligations intersect daily.
✔ Helps focus on critical obligations without getting lost in minor tasks.
✔ Prevents stress caused by last-minute workload.
✔ Improves client service by meeting deadlines and increasing trust.
✔ Enables better handling of unexpected events while maintaining control over daily work.
Confusing urgency with importance: Not everything that seems urgent deserves top priority.
Working reactively: Getting overwhelmed by emails, phone calls, and interruptions.
Lack of planning: Always working in "emergency mode" without previous organization.
Poor team communication: Each team member defines their own priorities without shared alignment.
The Eisenhower Matrix proposes analyzing each task based on two criteria:
Tasks are organized as follows:
Urgent | Not Urgent | |
---|---|---|
Important | Do it now. | Plan and schedule. |
Not Important | Delegate or resolve quickly. | Reevaluate or eliminate if possible. |
Imagine that, on a workday, these tasks appear:
Organized via the Eisenhower Matrix:
This approach helps the team stay focused on critical deliverables and client commitments while planning what can be done later or assigned to others.
✔ Strict compliance with tax deadlines.
✔ Improved client relationships due to timely responses.
✔ Reduced stress among team members.
✔ More time available for strategic work (e.g., additional services or business advisory).
Before acting on a task, ask yourself:
Practical Tip:
→ Do this assessment at the start of each day or at the end of the previous day.
A quick analysis can prevent hours of misdirected work.
The Eisenhower Matrix is a simple yet powerful tool for anyone wanting to work more strategically and less reactively.
Applying it in day-to-day accounting brings greater control over work, improved client service, and a more productive, less stressful environment.
Prioritizing isn’t about working more — it’s about working better.